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Never heard of us? Great.

The last thing we want is mass appeal. Understand: we are not a fashion brand. Rather than chase after trends, we devote our energy toward delivering thoughtful designs and an incredible user experience. Please don’t call us minimalist either. We take shoe construction and materials so seriously, you might even call us obsessed. We’re maximalists when it comes to what matters. We are not out to build an empire or save mankind. All we want are outstanding sneakers we can wear without seeing everyone and his grandmother in the exact same pair.


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